Job Description:

This is a full-time role for a Marketing Specialist at Raccoon Tech in Islamabad. As a User Acquisition Manager, you will be responsible for managing and optimizing performance marketing campaigns, with a specific focus on customer acquisition and mobile marketing. You will use your analytical skills to track and measure campaign performance, identify opportunities for improvement, and drive user growth for our products.

Responsibilities:

• Manage and optimize performance marketing campaigns.
• Focus on customer acquisition and mobile marketing.
• Track and measure campaign performance using analytical tools.
• Identify opportunities for campaign improvement and user growth.
• Collaborate with cross-functional teams to align marketing strategies.
• Utilize Google Apps, Ad Mob, and Firebase for marketing campaigns.
• Stay updated with digital marketing strategies and best practices.
• Prepare and present campaign performance reports to management.
• Implement new and innovative marketing strategies to drive growth.

Education Required:

• Bachelor's degree in Marketing, Business, or a related field.

Requirements:

• 1-3 years of experience in Google Apps (Junior to Mid senior level).
• Expertise in Apps Marketing, Google Console, Ad Mob, and Firebase.
• Strong analytical skills in performance marketing and campaign management.
• Experience in customer acquisition and mobile marketing.
• Strong understanding of digital marketing strategies and best practices.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.