Job Description:

We are seeking to enhance our digital presence and generate more leads. As a company established in 1963, we are now venturing into the digital world at a startup level. To achieve this, we are looking to hire a marketing expert who can provide a comprehensive strategy plan.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies.
• Conduct audits of the company's website and social media channels.
• Identify areas needing improvement and suggest specific enhancements.
• Propose strategies to improve digital presence and generate leads.
• Outline steps and actions required for strategy implementation.
• Create a detailed team structure and specify roles for strategy execution.
• Identify necessary resources and tools for successful implementation.
• Provide estimated budgets for paid campaigns and predict expected outputs.
• Suggest realistic timelines for achieving desired results.
• Define metrics to measure success and establish a reporting schedule.

Education Required:

• Adequate College/University Degree in Marketing, Communications, or a related field.

Requirements:

• Proven experience in digital marketing and social media strategy.
• Strong analytical skills to audit website and social media performance.
• Creative thinking and problem-solving abilities.
• Ability to develop actionable insights and detailed strategic plans.
• Experience with a variety of digital marketing tools and platforms.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Strong project management skills to oversee implementation.
• Experience in budgeting for and managing paid campaigns.
• Ability to set realistic timelines and track key performance metrics.