Job Description:

We are looking for a Performance Marketing Specialist with a big appetite to learn to join our team of experts and help us develop and support digital transformation strategies for our clients. The selected candidate will be responsible for managing performance marketing campaigns for diverse objectives of business. Candidates should demonstrate expertise in advertising management skills.

Responsibilities:

• Collaborate with the marketing team and clients to understand campaign goals, target audience, and key performance indicators (KPIs).
• Develop comprehensive digital media strategies to effectively reach the target audience and achieve campaign objectives.
• Conduct research on target audience demographics, online behavior, and market trends to inform media buying decisions.
• Collaborate with the creative team to develop compelling ad copy, visuals, and landing page experiences that resonate with the target audience.
• Conduct A/B tests and ad creative experiments to optimize ad performance and maximize engagement and conversions.
• Track and analyze campaign performance metrics and provide regular reports to stakeholders, highlighting key insights and recommendations for improvement.
• Implement tracking pixels, conversion tracking, and other measurement tools to accurately measure and attribute campaign results.
• Use data analytics and insights to identify opportunities for optimization and drive continuous improvement in campaign performance.

Education Required:

• Bachelor's degree in marketing, advertising, business, or a related field.

Requirements:

• Minimum of 3 years of proven experience in digital media buying and performance marketing, preferably within an agency or digital marketing environment.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, marketing automation, and programmatic advertising platforms.
• Knowledge of digital advertising metrics, measurement techniques, and attribution models.
• Excellent communication and negotiation skills to effectively collaborate with internal teams, clients, and media vendors.
• Ability to multitask, work under pressure, and meet deadlines in a fast-paced environment.
• Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO) techniques.
• Familiarity with marketing analytics and reporting tools to generate performance reports and insights.
• Strong project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.