Job Description:

As a Social Media Marketing Executive, you will be responsible for developing and implementing our social media strategy across various platforms to increase brand awareness, engage with our audience, and drive website traffic. You will work closely with Digital Marketing, as well as the Graphic design and SEO team to create compelling content.

Responsibilities:

• Develop and execute social media strategies to increase brand visibility and engagement.
• Create and curate high-quality content for social media channels, including graphics, videos, and written posts.
• Manage and monitor social media accounts, including scheduling posts and responding to comments and messages.
• Conduct market research and stay updated on industry trends to inform social media strategies.
• Analyze social media metrics and performance data to track KPIs and identify areas for improvement.
• Stay updated on best practices and emerging trends in social media marketing, graphic design, digital marketing, and SEO.

Education Required:

• Bachelor's degree in Marketing, Communications, or a related field.

Requirements:

• 2-3 years experience in social media marketing, with a strong understanding of digital marketing principles.
• Proficiency in graphic design software (e.g. Photoshop, Illustrator, Figma) to create engaging visuals.
• Familiarity with SEO principles and experience optimizing content for search engines.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.