Job Description:

We are seeking an experienced Google Ads Expert in Medical niche to join our dynamic marketing team as a part time consultant. The ideal candidate will have minimum 5+ years of experience managing Medical niche Google Ads campaigns and a proven track record of driving successful PPC strategies. As a Medical niche PPC Expert, you will be responsible for developing, implementing, and optimizing our Google Ads campaigns to achieve our marketing objectives and maximize ROI.

Responsibilities:

• Design, launch, and manage high-performance PPC campaigns across Google Ads (Search, Display, Video, Shopping, and App).
• Perform detailed keyword research to identify high-value targets and stay ahead of trends.
• Analyze competitor strategies and craft superior plans to capture market share.
• Continuously track campaign performance and refine tactics to boost CTR, CPC, CPA, ROAS, and conversion rates.
• Execute A/B tests on ads and landing pages to uncover winning combinations.
• Implement bid management strategies to optimize budget allocation and maximize returns.
• Produce insightful reports that showcase campaign performance and strategic recommendations.
• Utilize Google Analytics and other tools to track and analyze website traffic, user behavior, and conversion data.
• Present data-driven findings to stakeholders to inform and refine marketing strategies.

Education Required:

• Bachelor's degree in Marketing, Business, or a related field.

Requirements:

• 5+ years of proven experience in managing Medical niche Google Ads campaigns.
• In-depth knowledge of Google Ads (Search, Display, Video, Shopping, and App) and Google Analytics.
• Google Ads Certification is preferred.
• Proven track record of managing high-budget campaigns and achieving significant ROI.
• Strong analytical mindset with proficiency in data analysis tools.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Up-to-date with the latest PPC trends and digital marketing best practices.