Job Description:

As a Digital Media Buyer, you will be responsible for planning, executing, and optimizing digital media campaigns to drive engagement, conversions, and revenue for our clients. Your primary duties will include:

Responsibilities:

• Collaborating with the marketing team and clients to understand campaign goals, target audience, and key performance indicators (KPIs).
• Developing comprehensive digital media strategies to effectively reach the target audience and achieve campaign objectives.
• Conducting research on target audience demographics, online behavior, and market trends to inform media buying decisions.
• Identifying relevant digital media channels, platforms, and publishers that align with the campaign goals and target audience.
• Negotiating and purchasing ad inventory across various digital platforms, including display ads, social media ads, video ads, and mobile ads.
• Optimizing media buying decisions based on performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Monitoring and adjusting media placements in real-time to ensure optimal campaign performance and cost efficiency.

Education Required:

• Bachelor's degree in marketing, advertising, business, or a related field.

Requirements:

• Proven experience in digital media buying, and performance marketing preferably within an agency or digital marketing environment.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, marketing automation, and programmatic advertising platforms.
•  Knowledge of digital advertising metrics, measurement techniques, and attribution models.
• Excellent communication and negotiation skills to effectively collaborate with internal teams, clients, and media vendors.
• Ability to multitask, work under pressure, and meet deadlines in a fast-paced environment.
• Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO) techniques.
• Familiarity with marketing analytics and reporting tools to generate performance reports and insights.
• Strong project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Minimum Experience 3 years on the current role.