Job Description:

Dotlogics, a full-service eCommerce agency located in Lahore, is hiring a Marketing Manager to lead and execute high-performing content and digital marketing strategies. This role is perfect for a strategic and creative professional with experience in B2B content marketing who thrives in a fast-paced, results-driven environment.

Responsibilities:

• Develop and implement a content strategy for LinkedIn, social media, blogs, case studies, landing pages, and short-form videos.
• Collaborate with designers to create infographics, carousels, and motion-based assets using Canva or similar tools.
• Write compelling, conversion-focused copy across all platforms.
• Track and analyze content performance metrics (CTR, engagement, conversions).
• Create marketing collateral including presentations, pitch decks, and case studies.
• Support GTM and business development goals through marketing initiatives.

Requirements:

• 4+ years of experience in B2B content strategy or digital marketing (preferably in an agency or tech environment).
• Proven ability to drive brand visibility, engagement, and lead generation.
• Hands-on experience with tools like Canva, ChatGPT, and social media analytics.
• Strong writing and editing skills with a professional portfolio (blogs, social posts, carousels).
• Experience creating content that aligns with brand voice and converts.
• Strong understanding of content performance metrics and growth tactics.
• Positive collaboration with sales and design teams.
• Proactive and confident in delivering results independently.