Job Description:

Backendz is seeking a full-time Senior Google Ads and PPC Specialist to join our on-site team in Rawalpindi. The ideal candidate is a data-driven digital marketing expert with a proven track record of planning, executing, and optimizing high-performance ad campaigns across platforms like Google Ads, Meta (Facebook, Instagram), LinkedIn, and YouTube. This is a performance-focused role aimed at maximizing ROI and achieving omnichannel marketing goals.

Responsibilities:

• Strategically plan and execute paid media campaigns on Google Ads (Search, Display, Shopping, Video) and social platforms (Facebook, Instagram, LinkedIn, YouTube)
• Conduct A/B testing, audience and keyword research, and budget optimization
• Implement advanced retargeting strategies and audience segmentation
• Use tools like Google Analytics, Google Tag Manager, and Facebook Pixel to monitor performance
• Generate reports and insights with a focus on transparency and actionability
• Stay updated on advertising trends, algorithm changes, and platform updates

Requirements:

• 4+ years of hands-on experience in managing PPC and paid social ad campaigns
• Proficient in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools
• Strong understanding of KPIs, conversion tracking, bidding strategies, and attribution models
• Analytical thinking with a data-driven approach to decision-making
• Excellent project management and communication skills
• Self-motivated, proactive, and accountable professional