Job Description:

A leading UAE-based automotive company is seeking a Head of Marketing to drive strategic growth and brand excellence across the MENA region. The company specializes in brand-new and pre-owned Chinese vehicles with strong B2B, B2C, retail, and marketplace operations. This role requires visionary leadership in digital marketing, branding, and OEM collaboration to set new benchmarks in the automotive industry.

Responsibilities:

• Develop and implement marketing strategies tailored to MENA and other key markets
• Oversee digital campaigns, branding, social media, and PR initiatives
• Build partnerships with influencers, event organizers, and third-party platforms
• Conduct competitive research and market analysis to guide positioning
• Supervise classified ad listings and customer engagement activities
• Align marketing efforts with OEM standards and leverage OEM resources

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum 3 years of experience in automotive marketing (Chinese car brand experience preferred)
• Strong knowledge of branding, PR, and customer engagement techniques
• Familiarity with UAE and MENA automotive market and OEM structures
• Proven ability to lead teams, manage budgets, and execute product launches