Job Description:

You will support the development, execution, and optimization of digital marketing campaigns across various channels, including social media, email, website, WhatsApp, and content marketing. This role requires a creative and analytical mindset to drive brand awareness, engagement, and lead generation while tracking performance metrics to ensure ROI.

Responsibilities:

• Assist in planning and implementing digital marketing campaigns (social media, email, SEO/SEM, PPC, display ads).
• Create and schedule engaging content for platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok.
• Monitor and optimize paid advertising campaigns (Google Ads, Meta Ads, Insta Ads, LinkedIn Ads).
• Develop and curate compelling content (graphics, videos, blogs, newsletters) aligned with brand tone.
• Manage social media accounts, engage with followers, and analyze performance metrics.
• Collaborate with designers, copywriters, and agencies to produce marketing content.
• Stay updated on digital marketing trends, tools, and competitor activities.

Requirements:

• Proficiency in Canva, Adobe Creative Suite, or video editing tools (a plus).
• Strong communication skills – written and verbal.
• Analytical thinking and problem-solving ability.
• Able to multitask and manage deadlines effectively.
• Bachelor's degree in Marketing, Multimedia, Design, Communications, or related field.