Job Description:

We are looking for a detail-oriented and results-driven PPC Specialist to join our marketing team. The ideal candidate will assist in planning, executing, and optimizing PPC advertising campaigns across platforms like Google Ads, Facebook, and Instagram. This is a great opportunity for someone with foundational knowledge of digital marketing who is eager to grow and take ownership of campaign performance.

Responsibilities:

• Assist in the creation and management of Google Ads campaigns (Search, Display, YouTube)
• Set up and monitor Facebook/Instagram Ad campaigns
• Conduct keyword research, write compelling ad copies, and select appropriate targeting options
• Monitor daily ad performance, adjust bids, and manage budgets to ensure optimal ROI
• Prepare weekly and monthly reports using tools like Google Analytics and Excel
• Coordinate with content and design teams to align visuals and messaging with campaign goals
• Stay updated with industry trends and platform algorithm changes

Requirements:

• Minimum 2 years of hands-on PPC campaign management experience
• Strong knowledge of keyword research, audience analysis, and ad copywriting
• Familiarity with Google Ads, Facebook Ads, and Instagram advertising
• Experience with Google Analytics and conversion tracking
• Proficient in Microsoft Excel and reporting
• Understanding of real-time bidding and online campaign management
• Google AdMob and campaign planning experience (preferred)