Job Description

eSpark is hiring a skilled Account-Based Marketing (ABM) Specialist to develop and execute personalized LinkedIn and email campaigns for targeted accounts. This onsite, full-time role requires strong B2B marketing expertise, data analysis skills, and experience with ABM tools to drive engagement and conversions.

Responsibilities

• Plan and implement ABM strategies focused on high-value accounts.

• Run LinkedIn outreach and ad campaigns to reach decision-makers.

• Develop tailored email campaigns for specific account personas.

• Align ABM efforts with business and marketing objectives.

• Monitor key campaign metrics (CTR, engagement, conversions).

• Personalize content for LinkedIn and emails to improve performance.

• Use tools like HubSpot, Mailchimp, or Sales Navigator to manage campaigns.

• Conduct market research to identify and expand target accounts.

Requirements

• 2–3 years of experience in LinkedIn/email marketing and ABM.

• Proficient in LinkedIn Sales Navigator, HubSpot, Mailchimp, or similar.

• Strong copywriting and personalization skills.

• Analytical mindset for performance optimization.

• Experience in B2B, SaaS, or tech sectors preferred.

• Familiarity with CRM systems and lead nurturing strategies.

• Bachelor’s degree in Marketing or related field.