We are seeking a creative and results-driven Social Media Specialist to enhance our brand presence across digital platforms. The ideal candidate will develop and execute engaging social media strategies, create compelling content, and analyze performance metrics to drive audience growth and engagement. This role requires strong collaboration with marketing and design teams to ensure a cohesive online brand identity.

Responsibilities

• Develop and implement social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, schedule, and manage engaging content, including posts, images, videos, and infographics.
• Maintain brand consistency in all online interactions.
• Engage with followers, respond to comments/messages, and build community relationships.
• Plan and execute campaigns, contests, and promotional activities.
• Stay updated with the latest social media trends and tools.

✔ Analytics & Strategy Optimization

• Monitor and analyze social media performance metrics.
• Generate reports and suggest data-driven improvements.
• Collaborate with marketing, design, and communication teams for consistent branding.
• Support influencer marketing initiatives and partnerships.
• Enhance brand positioning through effective social media tactics.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in social media management.
• Strong knowledge of social media platforms and scheduling tools (Hootsuite, Buffer, Sprout Social).
• Excellent creativity, strategic thinking, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience in social media advertising is a plus.