Job Description:

We are seeking a Google Ads Specialist to manage, optimize, and scale high-performing PPC campaigns across Search, Shopping, Display, and Performance Max. You will be responsible for driving measurable client success through strategic campaign management, audience segmentation, bid automation, and continuous performance optimization.

Responsibilities:

• Develop and execute Google Ads strategies to maximize ROI across multiple campaigns.
• Manage end-to-end campaign setup, including structuring accounts, audience targeting, keyword research, ad copy optimization, and smart bidding.
• Continuously analyze campaign performance, implementing advanced optimization techniques such as audience layering, real-time budget allocation, and bidding strategies.
• Conduct A/B and multivariate testing for ads, landing pages, and bidding models to enhance conversions and reduce CPA.
• Collaborate with design, content, and development teams to create high-performing ad creatives and landing pages.
• Generate detailed performance reports with actionable insights and recommendations.
• Implement and manage Google Ads scripts for automation, efficiency, and performance tracking.
• Stay updated with Google Ads trends, updates, and best practices to maintain a competitive edge.
• Identify opportunities for automation and process improvements to enhance campaign scalability.

Requirements:

• 2.5-4 years of experience managing Google Ads campaigns in an agency environment.
• Google Ads Certifications preferred.
• Proven expertise in scaling and optimizing paid search campaigns while achieving client KPIs.
• Strong analytical skills with data-driven decision-making and reporting experience.
• Proficiency in Google Tag Manager (GTM), Google Analytics (GA4), and Looker Studio for campaign tracking and insights.
• Excellent verbal and written communication skills for presenting complex data clearly.
• High attention to detail and the ability to manage multiple projects under tight deadlines.
• A proactive mindset, always looking for ways to improve performance and efficiency.