Job Description:

The Marketing Executive will be responsible for developing and executing email and SMS marketing campaigns to engage customers, drive brand awareness, and increase sales. The role involves staying updated on industry trends, best practices, and regulations governing email and SMS marketing to ensure compliance and maximize effectiveness. The ideal candidate will possess strong copywriting skills, attention to detail, proficiency in email marketing platforms, and a passion for driving results through digital marketing channels.

Responsibilities:

• Develop and execute email and SMS marketing campaigns to engage customers and increase sales.
• Stay updated on industry trends and regulations for email and SMS marketing.
• Experience with email marketing platforms such as PPC campaigns, Google Bing, Klaviyo, Mailchimp, Salesforce, CRM, Data Scraping, and Lead Generation.
• Analyze campaign performance and generate reports.
• Contribute ideas to marketing campaigns and work collaboratively within the team.
• Create comprehensive marketing strategies aligned with the company's objectives.
• Conduct market research to identify trends, customer needs, and new opportunities.
• Manage and update customer databases.
• Develop relationships with key stakeholders internally and externally.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of proven experience as an Email and SMS Marketing Specialist, preferably in the US market.
• Experience with email marketing software platforms such as PPC, Google Bing, Klaviyo, Mailchimp, Salesforce, CRM, and similar tools.
• Strong analytical skills with experience in analyzing and reporting on marketing campaign performance.
• Familiarity with Email and SMS marketing design, including HTML and CSS.
• Excellent verbal and written communication skills.
• Proven track record of success in handling entire marketing campaigns, from planning to execution.
• Familiarity with communication methods such as mass emails and texts.
• Strong teamwork, collaboration, and idea generation skills.