Job Description:

E Network (Pvt) Ltd. is seeking an experienced and results-driven ASO Specialist to enhance the visibility, discoverability, and conversion rates of mobile apps across platforms like the Apple App Store and Google Play Store. The ideal candidate will have expertise in mobile marketing strategies, keyword optimization, creative assets, and A/B testing to drive app downloads and user acquisition.

Responsibilities:

• ASO Strategy Development: Design and implement comprehensive ASO strategies to improve app rankings, downloads, and user engagement.
• Keyword Research & Optimization: Conduct keyword research for app titles, descriptions, and tags to identify high-performing keywords.
• App Metadata Management: Optimize metadata, including titles, descriptions, and subtitles, following platform guidelines.
• Creative Asset Optimization: Collaborate with design teams to create and test app icons, screenshots, and preview videos to improve click-through rates.
• A/B Testing: Plan and execute A/B tests on app store assets to optimize conversion rates.
• Competitor Analysis: Analyze competitor strategies and performance to identify best practices and opportunities.
• Performance Monitoring: Track and analyze app performance metrics (impressions, downloads, conversions) to make data-driven decisions.
• Collaboration: Work closely with product, marketing, and development teams to align ASO strategies with broader business goals.
• Market Trends: Stay updated on ASO tools, techniques, and app store algorithm changes.

Requirements:

• Experience: Minimum 2+ years of experience in ASO, mobile marketing, or a related field.
• Knowledge:
• Adaptability: Ability to work in a fast-paced environment and adapt to algorithm changes.