Job Description:

Are you ready to drive innovation in the digital realm? TechAbout, a leader in web-based design, app development, SEO, and digital marketing, is seeking a dynamic Digital Marketer to join our team. With a decade of excellence, we specialize in delivering tailored solutions that redefine industry standards.

Responsibilities:

• Set up, manage, and optimize digital marketing campaigns across multiple channels, including SEM, social media, and display advertising to improve visibility and drive qualified traffic.
• Analyze campaign performance using analytics tools such as Google Analytics, identifying trends and making data-driven decisions to increase leads and brand visibility.
• Update the prospect list regularly using CRM tools.
• Manage digital marketing budgets and utilize strong analytical skills to interpret complex campaign data, measure performance, and derive actionable insights to improve advertising strategies and ROI.
• Plan, execute, and optimize digital marketing campaigns across various channels, including Search Engine Optimization (SEO), SEM, Pay Per Click (PPC), Social Media Marketing, Email Marketing, and Content Marketing.
• Conduct market research to identify trends, opportunities, and competitive analysis to inform marketing strategies.
• Collaborate with the content team to create high-quality, engaging content for digital campaigns, including blog posts, social media updates, email newsletters, and videos.

Requirements:

• Bachelor’s degree in Sales, Marketing, Advertising, or a related field.
• Minimum of 2 years of hands-on experience in online media and advertising sales, with familiarity in a customer-oriented environment.
• Strong understanding of digital marketing channels, including SEM, social media, and display advertising.
• Excellent understanding of online user behavior, including mobile and social networking, online marketing, and performance measurement, particularly the impact of SEO and conversions.
• Proficient in using digital marketing tools and platforms such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Remarketing, and other ad networks to track and measure campaign effectiveness.
• Strong analytical skills with the ability to interpret data to make informed decisions.
• Excellent collaboration skills, with the ability to work effectively in a team environment.