Job Description

We are looking for an experienced ASO Specialist to join our team and optimize our mobile games on various app stores, including Google Play and the Apple App Store. The ideal candidate will have a deep understanding of mobile game marketing and app store algorithms to drive organic downloads and improve app visibility.

Responsibilities

• Develop and implement ASO strategies for mobile games on app stores.
• Conduct keyword research to improve app visibility and rankings.
• Optimize creative assets (icons, screenshots, videos) to increase download rates.
• Write and refine app titles, descriptions, and tags.
• Perform A/B testing on app store elements to drive conversions.
• Analyze competitors' apps and identify optimization opportunities.
• Track and report the performance of ASO strategies using analytics tools.
• Collaborate with product and marketing teams on ASO strategies.

Requirements

• Proven experience in ASO for mobile games or apps.
• Familiarity with app store algorithms and ranking factors.
• Strong understanding of keyword research, app marketing trends, and analytics.
• Experience with A/B testing and optimization tools such as Sensor Tower, App Annie, or Mobile Action.
• Excellent communication skills with a creative mindset.
• Knowledge of the gaming industry and game app trends is a plus.