Job Description:

We are seeking a strategic and analytical Media Buying Specialist to manage our paid marketing activities. This role is crucial for planning, executing, and optimizing paid media campaigns across various digital platforms, ensuring our advertising efforts are cost-effective, reach the right audiences, and achieve our clients' marketing goals.

Key Responsibilities:

• Plan, execute, and optimize media buying campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor campaign performance, analyze data, and make real-time adjustments to improve ROI.
• Conduct audience research to identify target demographics and optimize ad placements.
• Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages.
• Manage budgets effectively, aligning media spend with campaign goals.
• Negotiate with media vendors and platforms to secure optimal rates and placements.
• Track and report on key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA).
• Stay updated on the latest trends and best practices in digital media buying.
• Assist in A/B testing strategies to enhance campaign performance.
• Work closely with account managers and clients to ensure campaign alignment with overall marketing strategies.
• Prepare and present detailed reports on campaign performance and insights for stakeholders and clients.
• Set up and review Google Search Campaigns, Smart, Display, and Performance Max Campaigns.
• Set up Google Analytics, Search Console, and Tag Manager, including conversions on platforms such as WordPress.
• Set up Meta Ad campaigns for awareness and leads.
• Utilize Excel for comparative analysis and conversions.
• Conduct daily and weekly meetings with management.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience in digital media buying with a strong understanding of media planning and optimization.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills to interpret data and draw actionable insights.
• Excellent negotiation and communication skills.
• Familiarity with performance tracking tools like Google Analytics and Facebook Analytics.
• Ability to manage multiple campaigns simultaneously and work under tight deadlines.
• Attention to detail and a results-driven mindset.
• Experience working with eCommerce brands and optimizing campaigns for online sales.