Job Description:

We are looking for an App Store Optimization Specialist to enhance our app's visibility and conversion rates on Google Play and the App Store.

Responsibilities:

• Setup an ASO strategy to optimize and improve app discoverability in Google Play and App Store.
• Analyze the performance of various trending apps on the Play Store and App Store to create an effective ASO strategy.
• Develop and update the company's ASO strategy to achieve leading positions for targeted keywords.
• Research and analyze competitor apps for keyword analysis, app rankings, and trending keywords.
• Perform ongoing keyword research, including discovery and expansion of relevant keywords.
• Develop and implement a link-building strategy to improve app ranking.
• Recommend changes to app architecture, content, and other factors to enhance ASO positions for target keywords.

Requirements:

• Proven ASO experience.
• Knowledge of app and game ranking factors, app store & search engine algorithms.
• Up-to-date with the latest trends and best practices in ASO.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Relevant certifications in App Store Optimization or Digital Marketing are a plus.