Job Description:

Vertex Infotech Solutions, a leading IT company, seeks a seasoned Senior Content Writer/Copywriter & Content Strategist with 5+ years of experience. The role involves creating engaging technical content for websites, blogs, case studies, and social media, focusing on IT and software products. You'll conduct audience research, develop content strategies, and ensure SEO-optimized content. Collaborative work with marketing and product teams is essential, as is adhering to Agile principles.

Responsibilities:
• Write high-quality, engaging technical content for IT-related projects.
• Conduct in-depth research on target audiences and industry trends.
• Develop and implement content strategies to align with business goals.
• Create SEO-optimized content and manage social media campaigns.
• Collaborate with marketing, product, and design teams for cohesive campaigns.
• Ensure content originality without AI-generated materials.

Education Required:
• Bachelor's degree in Marketing, Communications, or related field is a plus.

Requirements:
• 5+ years of experience in content creation, particularly in IT and software sectors.
• Strong portfolio showcasing relevant work.
• Knowledge of Agile methodologies.