Brain Games Studio is seeking a dynamic and experienced App Store Optimization Executive with 1 to 3 years of proven success in the industry to join our team. As an ASO Executive, you will be responsible for optimizing all aspects of our app store listings, ensuring that our games rank highly for relevant keywords, and maximizing user engagement and downloads.
Responsibilities:
Conduct thorough keyword research to identify and target the most relevant keywords for app store optimization in the gaming sector.
Optimize game titles, descriptions, tags, and other metadata to improve visibility and rankings on the Apple App Store, Google Play Store, and other platforms.
Monitor and analyze the performance of game store listings, including download trends, rankings, and user reviews, and make data-driven adjustments.
Perform A/B testing on store elements such as icons, screenshots, and promotional texts to determine the most effective combinations for increasing downloads.
Collaborate closely with the marketing and game development teams to align ASO strategies with broader marketing campaigns and game updates.
Conduct competitive analysis to stay ahead of market trends and identify opportunities to enhance our games' visibility.
Stay up-to-date with the latest trends, tools, and best practices in ASO, mobile gaming, and app store algorithms.
Requirements:
1 to 3 years of proven experience in App Store Optimization (ASO)
