Job Description:

We’re looking for a Google PPC Specialist with expertise in implementation, tracking, analysis, and execution.

Responsibilities:

• Manage PPC campaigns on Shopify-based and WordPress websites.
• Conduct keyword research and implement A/B testing.
• Collaborate with the marketing and development teams.
• Analyze and optimize PPC campaigns to generate leads and achieve marketing goals.
• Track and report campaign performance using Google Analytics, Tag Manager, and platform-specific dashboards.
• Work both independently and as part of a team to manage multiple projects simultaneously.

Education Required:

• Relevant degree or certification in Marketing, Advertising, or a related field.

Requirements:

• 1-2 years of experience managing PPC campaigns, with a strong focus on B2B lead generation and eCommerce brands.
• Proficiency in keyword research using tools like Keyword Planner or SEMrush.
• Extensive experience in Google Ads; experience with Meta Ads is a plus.
• Proven track record of managing and optimizing PPC campaigns to generate leads and meet marketing objectives.
• Strong analytical skills and experience with Google Analytics 04, Tag Manager, and other relevant tools.
• Excellent written and verbal communication skills.
• Google Ads certification is a plus.
• Experience conducting A/B testing to continually improve ad performance.