Job Description:

We are seeking a talented and versatile Product Marketing Specialist with strong content writing skills to join our dynamic team. The ideal candidate will be responsible for driving the adoption and engagement of our cybersecurity products through compelling product marketing strategies and high-quality content creation.

Responsibilities:

• Develop and execute go-to-market strategies for our cybersecurity products.
• Create and communicate product positioning, value propositions, and key messaging.
• Conduct market research and competitive analysis to inform product marketing strategies.
• Collaborate with sales, product management, and engineering teams to ensure alignment on product features, benefits, and positioning.
• Plan and execute product launches, including creating launch materials and coordinating cross-functional efforts.
• Produce high-quality written content, including blog posts, whitepapers, case studies, product documentation, and website copy.
• Develop content that educates and engages our target audience, highlighting the benefits and features of our cybersecurity products.
• Work closely with the content marketing team to ensure consistency in messaging and brand voice.
• Optimize content for SEO to increase visibility and drive traffic to our website.
• Create sales enablement materials, such as product brochures, datasheets, and presentations.
• Develop customer personas and understand their pain points, needs, and buying behavior.
• Gather and incorporate customer feedback into product development and marketing strategies.
• Monitor and analyze product performance metrics to refine marketing efforts and improve customer satisfaction.

Education Required:

• Bachelor's degree in Marketing, Communications, Cybersecurity, or a related field.

Requirements:

• 3+ years of experience in product marketing, preferably in the cybersecurity industry.
• Proven content writing skills with a portfolio of published work.
• Strong understanding of cybersecurity products and market trends.
• Excellent written and verbal communication skills.
• Ability to translate complex technical concepts into clear, concise, and compelling content.
• Proficiency in SEO best practices and content optimization.
• Experience with marketing automation tools and CRM systems.
• Strong analytical and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Other:

• Annual Increments
• Paid Time Off
• Flexible Work Hours
• Medical Allowance
• Fuel Allowance
• Life Insurance