Job Description:
This is a full-time on-site role for a Search Engine Optimization Specialist at MetaViz Pro in Lahore. The specialist will be responsible for tasks such as Keyword Research, SEO Audits, Link Building, Web Analytics, and On-Page SEO to optimize website performance and search engine rankings.
Responsibilities:
- Conduct keyword research to identify target keywords and optimize content accordingly.
- Perform SEO audits to evaluate website performance and identify areas for improvement.
- Develop and implement effective link-building strategies to enhance website authority.
- Utilize web analytics tools to monitor and analyze website traffic and performance.
- Optimize on-page SEO elements, including meta tags, headings, and content.
- Collaborate with content creators to ensure SEO best practices are integrated into new content.
- Analyze and report on SEO metrics and performance to inform strategy adjustments.
- Stay up-to-date with search engine algorithms and industry trends.
Education Required:
- Bachelor's degree in Marketing, Computer Science, or a related field.
Requirements:
- Proven skills in keyword research and on-page SEO.
- Experience with SEO audits and web analytics.
- Proficiency in link-building techniques.
- Familiarity with SEO tools such as SEMrush, MOZ, etc.
- Experience with analytics tools like Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity, and ads conversion tracking.
- Experience in optimizing content for better SEO.
- Knowledge of backlinking strategies and SEO techniques.
- Strong analytical and problem-solving skills.
- Understanding of search engine algorithms and ranking factors.
- Ability to work collaboratively in a team environment.
- Excellent communication and presentation skills.
