Job Description:

This is a full-time on-site role for a Search Engine Optimization Specialist at MetaViz Pro in Lahore. The specialist will be responsible for tasks such as Keyword Research, SEO Audits, Link Building, Web Analytics, and On-Page SEO to optimize website performance and search engine rankings.

Responsibilities:

• Conduct keyword research to identify target keywords and optimize content accordingly.
• Perform SEO audits to evaluate website performance and identify areas for improvement.
• Develop and implement effective link-building strategies to enhance website authority.
• Utilize web analytics tools to monitor and analyze website traffic and performance.
• Optimize on-page SEO elements, including meta tags, headings, and content.
• Collaborate with content creators to ensure SEO best practices are integrated into new content.
• Analyze and report on SEO metrics and performance to inform strategy adjustments.
• Stay up-to-date with search engine algorithms and industry trends.

Education Required:

• Bachelor's degree in Marketing, Computer Science, or a related field.

Requirements:

• Proven skills in keyword research and on-page SEO.
• Experience with SEO audits and web analytics.
• Proficiency in link-building techniques.
• Familiarity with SEO tools such as SEMrush, MOZ, etc.
• Experience with analytics tools like Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity, and ads conversion tracking.
• Experience in optimizing content for better SEO.
• Knowledge of backlinking strategies and SEO techniques.
• Strong analytical and problem-solving skills.
• Understanding of search engine algorithms and ranking factors.
• Ability to work collaboratively in a team environment.
• Excellent communication and presentation skills.