Job Description:

As a Marketing Executive, your role will be pivotal in executing diverse marketing strategies and campaigns to effectively promote our products/services. Your expertise in Google Ads, UAC (Universal App Campaigns), web/app marketing, Google Analytics, AdMob, Excel, Firebase, and product ownership will be instrumental in shaping our marketing initiatives.

Responsibilities:

• Execute diverse marketing strategies and campaigns to effectively promote our products/services.
• Manage and optimize Google Ads and Universal App Campaigns (UAC) to drive user acquisition and engagement.
• Utilize Google Analytics and Firebase to track and analyze marketing performance and user behavior.
• Implement and manage AdMob campaigns to monetize mobile applications.
• Collaborate with cross-functional teams to develop and implement web and app marketing initiatives.
• Use Excel for data analysis, reporting, and campaign performance tracking.
• Take ownership of marketing initiatives, ensuring they are executed on time and meet defined objectives.
• Continuously monitor and optimize marketing campaigns based on performance data and insights.
• Stay updated with industry trends and best practices in digital marketing and mobile app promotion.

Education Required:

• Bachelor's degree in Marketing, Business, or a related field.

Requirements:

• 1-2 years of hands-on experience in marketing, with a focus on digital marketing and mobile app promotion.
• Proficiency in Google Ads, Universal App Campaigns (UAC), Google Analytics, AdMob, Excel, and Firebase.
• Strong analytical skills to interpret data and make informed marketing decisions.
• Excellent communication and teamwork capabilities.
• Proven ability to take ownership of marketing initiatives and drive results.
• Creative thinking and adept problem-solving skills.
• Meticulous attention to detail and a strong commitment to delivering quality.