Job Description:

This is a full-time on-site role located in Lahore for a Digital Media Specialist. The Digital Media Specialist will be responsible for managing and executing digital media campaigns across various platforms. They will collaborate with cross-functional teams to develop and implement digital marketing strategies, analyze campaign performance, and optimize campaigns to meet business objectives. The Digital Media Specialist will also stay updated on industry trends and technologies to ensure effective campaign execution and drive growth.

Responsibilities:

• Plan, execute, and optimize digital media campaigns across various platforms.
• Collaborate with cross-functional teams to develop and implement digital marketing strategies aligned with business goals.
• Monitor and analyze the performance of digital campaigns using analytics tools.
• Identify trends and insights to optimize spending and performance based on the insights.
• Stay updated on industry trends and technologies to ensure effective campaign execution.
• Manage digital advertising budgets and allocate resources effectively.
• Create and manage digital content calendars and schedules.
• Develop and implement SEO, SEM, social media marketing, and email marketing strategies.
• Prepare reports on campaign performance and present findings to stakeholders.
• Conduct competitive analysis and research to stay ahead of competitors.

Education Required:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Requirements:

• Experience in planning and executing digital media campaigns.
• Proficiency in using digital advertising platforms and tools (e.g., Google Ads, Facebook Business Manager).
• Strong understanding of digital marketing concepts and best practices.
• Knowledge of SEO, SEM, social media marketing, and email marketing.
• Excellent analytical and problem-solving skills.
• Ability to thrive in a fast-paced and dynamic environment.
• Strong communication and collaboration skills.
• Certifications in digital marketing or related areas are a plus.