Job Description:

We are seeking a highly skilled and experienced PPC AdWords Expert to join our dynamic marketing team. As a PPC AdWords Expert, you will be responsible for developing, implementing, and optimizing our pay-per-click (PPC) advertising campaigns on platforms such as Google AdWords. You will play a crucial role in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI) for our digital marketing initiatives.

Responsibilities:

• Develop and execute comprehensive PPC strategies, including keyword research, ad copy creation, and campaign planning.
• Manage and optimize PPC campaigns across various platforms, such as Google AdWords, Bing Ads, and other search and display networks.
• Monitor campaign performance, conduct A/B testing, and implement ongoing optimizations to improve click-through rates (CTR), conversion rates, and overall campaign performance.
• Conduct in-depth keyword research to identify valuable target keywords and incorporate them into campaign strategies.
• Monitor and analyze campaign data, generate insightful reports, and provide actionable recommendations for campaign improvements.
• Bid management and budget control.
• Collaborate with the marketing team to align PPC campaigns with overall marketing objectives and ensure consistent brand messaging.
• Stay up to date with industry trends, best practices, and emerging PPC advertising technologies.
• Conduct competitor analysis and market research to identify opportunities for campaign optimization and differentiation.
• Manage campaign budgets, monitor expenses, and ensure campaigns are delivering within allocated budgets.
• Work closely with other team members, such as graphic designers and copywriters, to develop compelling ad creatives and landing page experiences.
• Performance analysis and reporting.

Education Required:

• Bachelor’s/ Master’s degree in Marketing, Advertising, Business, Communications, or a related field is preferred.

Requirements:

• Proven experience as a PPC AdWords Expert or in a similar role with 5 to 6 years of experience in US campaigns specifically in packaging companies.
• In-depth knowledge of Google AdWords and other PPC advertising platforms.
• Strong understanding of PPC campaign optimization techniques, including bid management, keyword optimization, and ad testing.
• Proficient in data analysis and reporting, with experience using Google Analytics or similar tools.
• Excellent analytical skills and attention to detail.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Self-motivated, proactive, and able to prioritize and manage multiple tasks and deadlines.
• Google AdWords certification is a plus.