Job Description:

We are seeking a highly skilled Business Specialist to drive our lead generation efforts using advanced techniques and platforms. The ideal candidate will have a strong background in data scraping, email and WhatsApp marketing, and lead qualification to support our sales team effectively.

Responsibilities:

• Utilize advanced data scraping techniques to gather accurate and relevant data from various sources.
• Develop and execute email marketing campaigns to nurture leads and move them through the sales funnel.
• Design and implement WhatsApp marketing strategies to reach potential customers.
• Use LinkedIn Sales Navigator to identify, connect, and engage with potential leads.
• Identify and qualify leads based on predefined criteria to ensure high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Work closely with the sales team to hand over qualified leads and assist in the conversion process.
• Participate in strategy sessions to improve lead generation processes and techniques.

Education Required:

• Bachelor’s degree in Marketing, Business Administration, or related field.

Requirements:

• Proven experience in a lead generation role, preferably in a B2B environment.
• Demonstrable success in generating high-quality MQLs and SQLs.
• Proficiency in data scraping tools and techniques.
• Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce).
• Experience with WhatsApp Business API and campaign management.
• Expertise in LinkedIn Sales Navigator for lead generation.
• Excellent analytical skills to interpret data and campaign performance.
• Strong communication and interpersonal skills.