Job Description:
We are seeking a strategic and results-driven Lead Generation Manager to join our team. The successful candidate will utilize advanced data scraping techniques to gather accurate and relevant data, develop and execute email marketing campaigns, design WhatsApp marketing strategies, and leverage LinkedIn Sales Navigator to identify and engage potential leads.
Responsibilities:
- Utilize advanced data scraping techniques to gather accurate and relevant data from various sources.
- Develop and execute email marketing campaigns to nurture leads and move them through the sales funnel.
- Design and implement WhatsApp marketing strategies to reach potential customers.
- Use LinkedIn Sales Navigator to identify, connect, and engage with potential leads.
- Identify and qualify leads based on predefined criteria to ensure high-quality MQLs and SQLs.
- Work closely with the sales team to hand over qualified leads and assist in the conversion process.
- Participate in strategy sessions to improve lead generation processes and techniques.
Education Required:
- Bachelor’s degree in Marketing, Business Administration, or related field.
Requirements:
- Proficiency in data scraping tools and techniques.
- Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce).
- Experience with WhatsApp Business API and campaign management.
- Expertise in LinkedIn Sales Navigator for lead generation.
- Excellent analytical skills to interpret data and campaign performance.
- Strong communication and interpersonal skills.