Job Description:

We are looking for an experienced and result-driven Performance Marketing Specialist to manage and scale paid media campaigns across Facebook, Instagram, and other platforms. The ideal candidate must have a minimum of 3 years’ proven experience with Meta Ads, strong analytical skills, and the ability to develop compelling ad strategies to drive growth across e-commerce brands.

Responsibilities:

• Plan, execute, and optimize paid media campaigns across Facebook, Instagram, TikTok
• Develop strategies to scale ad accounts profitably and sustainably
• Analyze campaign performance data to improve ROI and reduce CPA
• Manage daily budgets and dynamically adjust spend
• Collaborate with creative teams to brief, test, and iterate ad creatives
• Conduct audience research and refine targeting tactics

Requirements:

• Minimum 3 years of experience managing Facebook/Meta Ads with measurable success
• In-depth knowledge of Meta Ads Manager, Shopify, and Google Analytics
• Excellent copywriting and creative direction skills
• Data-driven mindset with strong Excel or Google Sheets capabilities
• Experience with A/B testing and fast iteration
• Excellent communication, time management, and reporting skills