Job Description
Plan, execute, and optimize ad campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok, and others. Monitor and improve campaign performance, analyze metrics, and implement adjustments to achieve KPIs and ROI targets. Collaborate on marketing strategies including budget planning and ad spend forecasts. Keep up with industry trends, tools, and platform algorithm updates. Manage media budgets to ensure efficient spending and campaign effectiveness. Prepare detailed reports and actionable insights for stakeholders.
Responsibilities
- Conduct thorough market research to identify potential ad opportunities.
- Develop and execute ad campaigns from start to finish.
- Analyze campaign data and metrics, identifying areas for improvement and optimization.
- Collaborate with marketing teams to integrate ad campaigns into overall marketing strategies.
- Provide detailed performance reports and communicate findings to the team and stakeholders.
Requirements
- Minimum of 2 years in advertising campaign management or a relevant role.
- Bachelor's degree in marketing, advertising, or a related field.
- Proficiency in ad campaign management and media budget planning.
- Strong understanding of advertising platforms and their metrics.
- Excellent analytical and communication skills.
- Experience with tools for performance monitoring and reporting.