Job Description

The PPC Executive will develop and execute social media strategies, manage content, and analyze performance to enhance engagement and visibility. This role involves moderating community content, optimizing company pages, and managing monthly campaigns while collaborating across departments. Strong social media, communication, and analytical skills are essential, along with experience in digital marketing and SEO.

Responsibilities

• Create editorial calendars and syndication schedules.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Set up and optimize company pages within each platform to increase visibility.
• Moderate all user-generated content in line with the moderation policy.
• Capture and analyze social data/metrics, insights, and best practices for continuous improvement.
• Execute, manage, and test monthly sponsored campaigns and generate reporting.
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation and coordinate actions.
• Report to the Marketing Manager regarding all proceedings.

Requirements

• Proven experience in social media marketing or as a Digital Media Specialist (2 years required).
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Knowledge of social networking and social analytics tools.
• Adequate knowledge of web design, development, and SEO.
• Understanding of online marketing and major marketing channels.
• Positive attitude, detail-oriented, and strong multitasking and organizational abilities.
• Fluency in English.
• Ability to meet deadlines.
• BS in Communications, Marketing, Business, New Media, or Public Relations.