Job Description:
As a Performance Marketer, you will drive our online marketing efforts with a focus on performance metrics and measurable results. We seek a candidate with 2-3 years of experience in performance marketing, particularly within the e-commerce sector.
Key Responsibilities:
- Strategy Development: Create and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
- Campaign Management: Manage and optimize paid advertising campaigns across various channels including Google Ads, Facebook Ads, and other relevant platforms.
- Data Analysis: Analyze campaign performance data to identify trends and make data-driven decisions for optimization.
- A/B Testing: Conduct A/B tests and apply best practices to enhance conversion rates and campaign effectiveness.
- Collaboration: Work with cross-functional teams to ensure an integrated marketing approach.
- Industry Trends: Keep up with industry trends, emerging technologies, and performance marketing best practices.
Requirements:
- Skills: Proven success in managing paid advertising campaigns and meeting key performance indicators (KPIs). Strong analytical abilities and proficiency in translating data into actionable insights.
- Tools: Familiarity with marketing analytics tools and platforms.
- Communication: Excellent communication and team collaboration skills.