Whether you are looking to promote your business or have a website or blog to take care of, it is a must to have a few Google marketing tools in hand, because without them, you cannot achieve success on the internet. For both small and large businesses, it is important to organize their marketing strategies. Here we have talked about the essential Google marketing tools which you may try this year.

Google AdWords

No doubt, Google AdWords is one of the most famous and amazing PPC advertising platforms. It helps you generate lots of traffic to your website. Advertisers and publishers love to use this tool for keyword research. It has been divided into two networks, the first is the search network and the second is the display system. Both of these options help you improve the performance of your website and get it indexed in the search engines within a few days.

Google Analytics

Google Analytics needs no introduction. This free web analytics tool produces detailed data about the activities on your website. Almost all webmasters and bloggers use Google Analytics to evaluate and improve the quality of their sites. You can build a defining picture of your readers based on the information and tips provided by Google Analytics. You can make the best use of this tool only when you join its forums and discuss your problems with other bloggers and company representatives.

Google Trends

Google Trends lets you compare popular topics on the internet. Almost all SEOs prefer to use this tool and create quality content. Google shows you what’s trending now and what the people are searching for the most. Volumes of topics are generated every hour, and you can choose your favorite topics to write about. With Google Trends, you are assured that your content would be visible to a large number of people and your site’s ranking gets improved day by day.